Business Builder · 1:1 · 3 Sessions · £475
You’ve got something to offer.
Now turn it into a business.
Three sessions to take what you know, what you’ve built, and what you can do, and shape it into a business that brings in consistent income. Starting from scratch or already trading and want more clients, the work is the same.
30 minutes. No pitch. We work out if this is the right move for you.
Who this is for
You know you’ve got something. The commercial side is a different skill set.
You’re a healthcare professional, clinical, operational, or managerial, and somewhere along the way you’ve built up a body of experience that could be worth something outside the organisation you work for. You might still be in your role. You might have recently left. Either way, something’s shifting.
What to call it, what to charge, who to sell it to, how to make it sustainable. That’s a skill set the organisations most healthcare professionals come from never had to teach.
It doesn’t matter whether you’re in a public system or a private hospital, whether you’re based in the UK or working in healthcare anywhere else in the world. The move from experienced professional to business owner follows the same path. Business Builder covers it.
And if you’re already trading but it’s quiet, the work’s the same. A clearer offer, pricing that holds up, and a way to bring clients in without waiting for them to find you.
What it feels like when this is working
Someone asks what you charge and the number comes out clean. No apology, no flinch.
You know exactly who you’re talking to and what you’re selling them. The pitch doesn’t change depending on who’s in the room.
The first invoice goes out and you spend the afternoon doing something else.
You set your pricing and stop second-guessing it. You know what you’re worth and you charge it.
You’re running the business. The business isn’t running you.
That’s where three sessions gets you. Not in twelve months.
What you walk away with
Four stages. One plan you can act on.
Now What
A clear offer that someone will pay for, with pricing that holds up. Built around what you can actually sell, shaped for the market that’s there.
Overcome
The obstacles named and worked through. Pricing nerves, imposter syndrome, the pull back to the familiar. The practical setup that stops most people getting started, sorted around how you’ll actually operate.
Validation
Your offer tested in the real market, with real conversations, before you’ve committed months to the wrong thing. You’ll know it works before you scale it.
Action
Your first 30 days mapped out. Specific, realistic, scheduled. The part most people skip, and the reason most people stall.
Your Action Plan
Everything above, written down and yours to keep. Built session by session as we work through it together. Specific to you, ready to move on before we’ve finished.
NOVA is the building half of the Personal Exit Plan™ framework. Business Builder delivers it as a standalone programme, for people who are ready to build and want to do it properly.
How it works
90 minutes, one-to-one, on Google Meet
A working session built around your situation. You bring your thinking. We go further with it.
A workbook to do the thinking
Structured exercises that build on what we covered. The real progress happens between sessions, not just in them.
Your Action Plan builds as you go
Nothing gets filed away at the end. Every session adds to a plan you can act on from the moment it’s written.
Also included
Everything stays with you after we finish.
Video Library
Six short videos covering the blocks
Built around the real obstacles Business Builder clients hit. Pricing confidence, offer clarity, imposter syndrome, how to talk about what you do without sounding like a brochure. Watch them between sessions when you need them.
Three Templates
Offer positioning, pricing, elevator pitch
The frameworks most people spend months trying to figure out alone. You leave with all three, built around your specific offer, not a generic starting point.
LinkedIn Introductions
Peer connections at the same stage
Where it’s useful, I’ll introduce you to others in my network who are building at a similar stage. Not a group chat. A handful of people worth knowing.
Resource Hub
Everything in one place, yours to keep
Videos, templates, workbooks, and your Action Plan. Accessible after the programme ends so the work doesn’t stop when the sessions do.
Who’s running it
The commercial side isn’t theory here. It’s the day job.
Twenty years in healthcare across clinical, commercial, and international roles, including time in Europe, the Middle East, and North America. I left without a safety net, built businesses, and learned the commercial side the hard way.
Alongside Via Nova, I work as a Fractional Sales Director for an SEO agency, consult to solopreneurs and SMEs on commercial strategy, and have built client funnels, websites, and marketing systems from scratch.
The investment
one-off · three 90-minute sessions
- Three 90-minute 1:1 sessions on Google Meet
- Three workbooks, one per session
- Video library covering the common blocks
- Three templates: offer positioning, pricing, elevator pitch
- LinkedIn introductions where useful
- Resource hub, yours to keep after we finish
- Your Action Plan, built throughout
One client covers this investment. That’s all it takes. Business Builder is built to get you there. Already had an Exit Clarity Session? Your £99 investment carries over and comes off the fee.
If you want to keep going
£275/month, cancel anytime
Some clients carry on with a monthly retainer after Business Builder, to keep momentum through the months when the real building happens.
We talk about it if it’s useful. Not if it’s not.
You know what you’ve got. Now let’s build something with it.
Three sessions. A clear offer, a tested idea, and a first 30 days you can act on.
30 minutes. No pitch. No pressure. If Business Builder isn’t right for you, I’ll tell you that.